Spring 2023 | 10 Weeks
Project Management & Exhibition Design
Brick Health
Request for Proposal
Develop a student-led project that unites creative skill with strategic thinking for a chance to be elevated, supported, and showcased as part of Ringling’s Powered by Business program.
Concept
An exhibition providing visitors with a unique and immersive experience that explores the connection between mental health and play, using Lego and educational content to promote overall well-being and positive mental health practices.
PROJECT MANAGEMENT
The Brick Health Exhibition was developed through the lens of project management, with all
phases of the project outlined in
a comprehensive Master Project Management Plan before execution.
BRANDING
MARKETING
CURATION
CONCEPT TO
VISUALIZATION
RESEARCH
CREATIVE OUTLET
01
By surveying the students at Ringling College of Art and Design, we found that brick play can be a useful tool for enhancing creativity.
STRESS REDUCTION
02
According to Melissa Lapides, a California-based licensed psychotherapist, "Using Lego as an adult can be great to reduce stress and anxiety.”
MINDFULNESS TOOL
03
Brick play is a good way to center your mind on the present rather
than dwell on future problems or possible anxieties.
Through primary and secondary research, the Brick Health team was able to build a foundation on which the exhibition messaging and goals could be built brick by brick.
BRANDING
By building a comprehensive branding package, any form of
media and promotional material related to the exhibition will be instantly recognizable.
MARKETING
The Brick Health campaign is designed to launch two months prior to the opening of the exhibition. Included within the plan are: guest speakers, workshops, and a more specific campaign that communicates messages of stress relief through play.
BRICK BY BRICK HEALTH
The Brick by Brick Health campaign
is anchored by three key insights discovered through our research. Here are examples of how the insights would be visually conveyed through social media.
Midfullness Tool
“
”
George Carlin
-
Everyone
smiles in
the same language
Build Resilience to Stress Brick by Brick
Brick Health Exhibition
Feb 15 - April 01
15.02
Play is a universal concept understood and appreciated by all... So, come play!
Stress Reduction
Never regret anything that made you smile.
“
”
Mark Twain
-
“
”
David Hockney
-
People tend to forget that play is serious
15.02
Brick Health Exhibition
Feb 15 - April 01
Climb Over the Creative Block Brick by Brick
Play is a universal concept understood and appreciated by all... So, come play!
Creative Outlet
EXHIBITION DESIGN
The Brick Health exhibition is designed to immerse guests in color and the sound of little plastic bricks clacking against each other. The gallery becomes a space for play and creativity where students and guests can leave their worries at the door.
Stud Wall
The brick stud wall allows guests to display their artworks on the wall as if it were is a museum.
10“
Storage bins for all of the Legos. These can also act as display sections for anyone’s creations.
Storage bins for all of the Legos. These can also act as display sections for anyone’s creations.
Play In Context
Understand and learn the positive benefits of play!
25”
Come Play
Play
Wall Copy
25”
Play
Wall Copy
Exhibition Floor plan
The floor plan includes two building areas and a lounge with a couch for a home-like Lego experience, with walls featuring Lego art and information on play’s mental health benefits.
PLAY WALL
Storage
Desk
Storage
Storage
Storage
BRICK HOUSE VIDEO
DISPLAY WALL
BRICK HEALTH
MENTAL HEALTH
SCREEN
MOVABLE 1
MENTAL HEALTH
DISPLAY
Building Table
DISPLAY
Couch
Carpet
Building Table
BRICK HEALTH STUD WALL
Exhibition Brick Wall & Space
BUDGET
The budget is offered at both a
high-end and low-end. Elements
that would be sacrificed to cut
costs include the amount of Lego,
the quality of furniture, and
guest speakers.
Marketing
$156.48 (2%)
Events & Programming
$1,614 (21%)
Exhibition
$4,884.41 (64%)
Contingency
$998.23 (13%)
Total Project cost: $6,654.89
Contingency: $998.23
Final Project Cost: $7653.12
Option 1: High End
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 570 1" xmlns="http://www.w3.org/2000/svg"><path d="M 0 0 L 570 0" fill="transparent" height="1px" id="tS2wykpc0" stroke-dasharray="0" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="4" stroke-width="1" stroke="rgb(170, 170, 170)" width="570px"/></svg>)
Marketing
$156.48 (3.5%)
Events & Programming
$594.00 (14%)
Exhibition
$3,004.56 (69.5%)
Contingency
$998.23 (13%)
Total Project cost: $3,755.04
Contingency: $563.26
Final Project Cost: $4318.30
Difference From High-End: 3,334.82
Option 2: LOW End
Research
Secondary Research and Industry Analysis
Surveying and Primary Research
Project Management
Brand Design
Marketing Strategy
Exhibition Design
SKILLS
Credits
Jack Coleman: Project Management, Marketing, Brand Design
Teia Williams: Communication
Mobtagha Bejaoui: Project Coordinator
Concept Designer: Keven Carrion
TEAM
