The Street Noise Campaign’s effectiveness manifests in two key ways. First, it paints a vivid picture and capitalizes on the existing cultural significance of loud motorcycles running down the street -- street noise. Then, it also introduces a new connection between influential pop culture music artists such as Megan the Stallion, Charli XCX, Sabrina Carpenter, and The Weekend.

From music videos to stage performances, these partnerships would position the motorcycle as a symbol of individuality, inclusivity, and modern badassery. By embedding the bike into diverse narratives, Harley-Davidson could showcase its relevance to a wide audience, proving that every rider can find their unique connection to the freedom and excitement of motorcycling. This is the second manifestation of the potential of the campaign.

With “Street Noise,” Harley-Davidson would not only launch a motorcycle but also amplify a movement that redefines its legacy for a new generation.