Spring 2025 | 10 Weeks
UI / UX Design & Brand Identity
UNISSON
The Brief
Identify a key insight and apply it
to evolve Harley-Davidson for a new generation, balancing innovation with the brand’s heritage.
The Insight
Young motorcycle enthusiasts seek excitement and individuality through machines that are built to reflect their unique personalities and preferences.
The Idea
Harley-Davidson can reach younger riders by launching a new sport motorcycle backed by “Street Noise,” a campaign built around urban energy, individuality, and bold self-expression.
STREET NOISE
